Are you a female business owner who prefers to work with other women?
As a business driven by women, we understand your perspective and speak your language.
According to The 2019 State of Women Owned Business Report, commissioned by American Express:
“Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). Employment grew by 8% to 9.4 million.
Revenue rose 21% to $1.9 trillion.
Over the past five years, the annual growth rate in the number of women-owned firms has been more than double that of all businesses.“
As a female business owner, I know that women face different issues than men do.
My Personal Mission is “To Empower Women Personally and Financially.”
Women entrepreneurs face certain challenges just because they are women. In researching this topic, I found list after list of challenges that women face. I’d like to focus on the ones that impact your business financially.
This one made nearly every list I found. Clearly a huge challenge if you need money to get off the ground or to grow. More money flows to male dominated businesses than it does to female owned businesses by a huge margin.
Lack of Confidence
This showed up under a variety of titles but when examined closely, I found this was the common thread. Women tend to lack faith in their ability to build a successful business or to believe that what they are doing will succeed.
Different sources listed this in different ways like “Inadequate Support System”, “Surrounding yourself with the right people”, etc. To me this means building your team. I always go back to “having the right people on the bus in the right seats” as Jim Collins says in his book, Good to Great.
Being Taken Seriously
If you lack confidence, it’s going to be hard to be taken seriously. And though we can’t influence other people’s mindsets, we can influence their perception of us. Building your expertise will go a long way to how others see you and whether they take you seriously or not.
Women generally tend to bootstrap their businesses and are less likely to take on partners or debt to build their companies. They are also more fearful of expanding or hiring employees. I think this goes to a fear of letting go. Most women like to control everything and trusting someone else is challenging.
As a team of strong, talented, hardworking, gifted women, we support you and are here to help you succeed against the odds in the male dominated business world.
Let’s Show ‘em How It’s Done, Ladies!!
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Hi! I'm Sherry Herrington,
Growing up in an area where the main industry was small business, I learned that most small business owners are good at whatever it is that they started their business to do, whether that’s selling a product or providing a service. But most of them are not prepared to handle the financial side of the business.
That’s where we come in. Specializing in helping small businesses with managing their finances and guiding them with solid business consulting allows them to do what they love to do and to succeed.