The Real CEO

The Real CEO

By Sherry Lutz Herrington Many small business owners consider themselves to be the CEO, affectionately known as the Chief Everything Officer (thank you USP Store for that hilarious tagline).  In reality, we often are the chief bottle washer and cook, as the saying goes.  We have no choice (especially when we first get started) but…

Read More

Impacting the Bottom Line – Part II of II

Impacting the Bottom Line

By Sherry Lutz Herrington Now that we’ve examined how to find the “true bottom line,” let’s take a look at ways to improve it. “Impacting the Bottom Line There are two basic pieces to the Profit and Loss. These pieces are income and expenses (including cost of goods sold). Changes in either of these variables…

Read More

The True Bottom Line – Part I of II

The True Bottom Line

By Sherry Lutz Herrington When you own your own business, you tend to be obsessed with the bottom line.  You actually need to be in order to know what’s happening and to drive the success of the business.   Unfortunately, most business owners don’t understand what the “true bottom line” means or how to figure it…

Read More

Building a Business

Building a Business

By Sherry Lutz Herrington Building a business is a bit like building a house.  If you don’t start with a solid foundation, you’ll be building your business on shaky ground.   The foundation of any successful business is solid accounting and financial responsibility. If you do not know how much you are making or spending, then…

Read More