Stay In Your Lane

Stay in Your Lane

When people ask me what my niche is I have a hard time answering. In a way, I don’t believe niching is necessary. In another way, I get it. I think what the issue is for me is the way niche is defined.  Generally, when people ask about my niche, they mean an industry. I…

Read More

Remember Your Dreams

Remember Your Dream

All entrepreneurs are dreamers. All businesses start with a dream.   Have you lost touch with yours? After many years in business, it is easy to have lost touch with why you started your business. Maybe it’s time to revisit that dream. Having a driving force that helps you keep going when things get tough is…

Read More

The Tipping Point

The Tipping Point

By Sherry Lutz Herrington Whether you are just starting a business or you’ve been running yours for a while, it’s critical to understand how your business is doing financially at any given point. Having solid business accounting will help you accomplish this and keep you on track. It will also give you other critical information.…

Read More

Statistically Speaking

I read an interesting article recently in the CPA Practice Advisor and felt compelled to address some of the frightening statistics quoted.  I keep saying, where have all these people who have resigned during the great resignation gone?  How are they making a living?  As I suspected, they are opening their own businesses. “During 2021,…

Read More

Systems Failures

By Sherry Lutz Herrington Every business needs systems as well as procedures.  The procedures are the “how-tos”:  the step-by-step guide on how to get anything done.  But the systems are the “what.”  They are the programs and apps you use to keep track of everything you are doing. There are many different systems and every…

Read More

The Real CEO

The Real CEO

By Sherry Lutz Herrington Many small business owners consider themselves to be the CEO, affectionately known as the Chief Everything Officer (thank you USP Store for that hilarious tagline).  In reality, we often are the chief bottle washer and cook, as the saying goes.  We have no choice (especially when we first get started) but…

Read More

Impacting the Bottom Line – Part II of II

Impacting the Bottom Line

By Sherry Lutz Herrington Now that we’ve examined how to find the “true bottom line,” let’s take a look at ways to improve it. “Impacting the Bottom Line There are two basic pieces to the Profit and Loss. These pieces are income and expenses (including cost of goods sold). Changes in either of these variables…

Read More

The True Bottom Line – Part I of II

The True Bottom Line

By Sherry Lutz Herrington When you own your own business, you tend to be obsessed with the bottom line.  You actually need to be in order to know what’s happening and to drive the success of the business.   Unfortunately, most business owners don’t understand what the “true bottom line” means or how to figure it…

Read More

Building a Business

Building a Business

By Sherry Lutz Herrington Building a business is a bit like building a house.  If you don’t start with a solid foundation, you’ll be building your business on shaky ground.   The foundation of any successful business is solid accounting and financial responsibility. If you do not know how much you are making or spending, then…

Read More