CPA - Sherrington Financial Fitness

Stay In Your Lane

When people ask me what my niche is I have a hard time answering. In a way, I don’t believe niching is necessary. In another way, I get it. I think what the issue is for me is the way niche is defined. Generally, when people ask about my niche, they mean an industry. I…

Ugly Stepchild

I’ve found most business owners, especially new ones, treat accounting like the ugly stepchild. It’s something that must be dealt with, but the less attention they give it the better. Most business owners usually start with pushing aside the numbers and focusing on bringing in sales. However, that is a self-limiting attitude. The ugly stepchild…

Growth Mindset

Is your company growing? Most are either growing or dying, so it is probably growing. And that’s great. But if you are growing in sales and net profit, you should also be growing in how you run your business and how your business runs. Growth mindset isn’t just about money, it’s about performance. How is…

Remember Your Dreams

All entrepreneurs are dreamers. All businesses start with a dream. Have you lost touch with yours? After many years in business, it is easy to have lost touch with why you started your business. Maybe it’s time to revisit that dream. Having a driving force that helps you keep going when things get tough is…

The Tipping Point

By Sherry Lutz Herrington Whether you are just starting a business or you’ve been running yours for a while, it’s critical to understand how your business is doing financially at any given point. Having solid business accounting will help you accomplish this and keep you on track. It will also give you other critical information.…

Statistically Speaking

I read an interesting article recently in the CPA Practice Advisor and felt compelled to address some of the frightening statistics quoted. I keep saying, where have all these people who have resigned during the great resignation gone? How are they making a living? As I suspected, they are opening their own businesses. “During 2021,…

Systems Failures

By Sherry Lutz Herrington Every business needs systems as well as procedures. The procedures are the “how-tos”: the step-by-step guide on how to get anything done. But the systems are the “what.” They are the programs and apps you use to keep track of everything you are doing. There are many different systems and every…

It’s Not About the Numbers

By Sherry Lutz Herrington It’s not about the numbers, it’s about the story the numbers tell. I say that all the time and I believe it. Of course, the numbers matter, but by themselves they don’t mean much. You have to put them into the context of what they mean to have them be useful. Tracking your…

The Real CEO

By Sherry Lutz Herrington Many small business owners consider themselves to be the CEO, affectionately known as the Chief Everything Officer (thank you USP Store for that hilarious tagline). In reality, we often are the chief bottle washer and cook, as the saying goes. We have no choice (especially when we first get started) but…

The True Bottom Line – Part I of II

By Sherry Lutz Herrington When you own your own business, you tend to be obsessed with the bottom line. You actually need to be in order to know what’s happening and to drive the success of the business. Unfortunately, most business owners don’t understand what the “true bottom line” means or how to figure it…