By Sherry Lutz Herrington It’s not about the numbers, it’s about the story the numbers tell. I say that all the time and I believe it. Of course, the numbers matter, but by themselves they don’t mean much. You have to put them into the context of what they mean to have them be useful. Tracking your…Read More
By Sherry Lutz Herrington Many small business owners consider themselves to be the CEO, affectionately known as the Chief Everything Officer (thank you USP Store for that hilarious tagline). In reality, we often are the chief bottle washer and cook, as the saying goes. We have no choice (especially when we first get started) but…Read More
By Sherry Lutz Herrington When you own your own business, you tend to be obsessed with the bottom line. You actually need to be in order to know what’s happening and to drive the success of the business. Unfortunately, most business owners don’t understand what the “true bottom line” means or how to figure it…Read More
Running a small business means wearing a lot of hats.
Do you remember the UPS Store commercial that says “if you’re CEO, you’re Chief Everything Officer”? I met a small business owner last week who has that title on her business card.
It’s so true and yet it’s a bit of a trap.Read More