Posts Tagged ‘CEO’
It’s Not About the Numbers
By Sherry Lutz Herrington It’s not about the numbers, it’s about the story the numbers tell. I say that all the time and I believe it. Of course, the numbers matter, but by themselves they don’t mean much. You have to put them into the context of what they mean to have them be useful. Tracking your…
Read MoreThe Real CEO
By Sherry Lutz Herrington Many small business owners consider themselves to be the CEO, affectionately known as the Chief Everything Officer (thank you USP Store for that hilarious tagline). In reality, we often are the chief bottle washer and cook, as the saying goes. We have no choice (especially when we first get started) but…
Read MoreImpacting the Bottom Line – Part II of II
By Sherry Lutz Herrington Now that we’ve examined how to find the “true bottom line,” let’s take a look at ways to improve it. “Impacting the Bottom Line There are two basic pieces to the Profit and Loss. These pieces are income and expenses (including cost of goods sold). Changes in either of these variables…
Read MoreOutsourcing and Delegating
Running a small business means wearing a lot of hats.
Do you remember the UPS Store commercial that says “if you’re CEO, you’re Chief Everything Officer”? I met a small business owner last week who has that title on her business card.
It’s so true and yet it’s a bit of a trap.
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